Jordan Gonzalez
About Me:
I am a dedicated designer specialising in brand identity and UI/UX. I create user-centred solutions, combining creativity and a strong understanding of user experience to craft visually engaging and functional designs. Having worked on various projects—from brand development to digital interfaces—I consistently prioritise clear communication, meticulous attention to detail, and a firm grasp of client objectives.

I’ve worked with various clients, including the UN Sydney branch and the 4A+ Museum, where I played a crucial role in branding and UI/UX development. My strategic and innovative approach ensures that each project aligns with client goals and effectively connects with their audience.

Contact:
Email: jordan.gonzalez0398@gmail.com
 
Projects

Creased
Brand Identity / UI & UX
An interactive app for sneaker enthusiasts aged 17-30, offering sneaker scanning, trading cards, and a social feed. Creased fills a gap in the sneaker community by providing authentic engagement beyond buying or selling. Users can scan sneakers to unlock trading cards, access sneaker news, and join virtual trading. The app creates a game-like experience, connecting users through their passion for sneakers.



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Kunza Pisco
Brand Identity / UI & UX
Kunza Pisco brings the authentic spirit of Chile's Elqui Valley to Australia, offering a taste experience deeply rooted in the region's rich landscape and heritage. Crafted to embody the essence of Elqui—from its sun-soaked vineyards to its cultural traditions—Kunza Pisco invites Australians to connect with a genuine Chilean experience. Every element, from the ingredients to the design, reflects this iconic region's unique territory and spirit.


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UN Day School Program
Brand Identity / UI & UX
Our goal was to create a gamified experience within the UNAA NSW’s UN Day School Program, engaging both younger and older audiences while educating students on environmental, social, and human rights issues, and supporting the UN’s Sustainable Development Agenda 2030. To achieve this, we developed a distinct yet cohesive visual identity system that complemented existing UN and UNAA resources, unifying the program’s materials under a unique look



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4A+ (4A Centre for Contemporary Asian Art )
Brand Identity / UI & UX
For this project, I focused on reimagining 4A+ through an early 2000s UI aesthetic, drawing inspiration from the PS2 interface. This choice complements the current design language of the 4A+ website and adds a nostalgic, engaging layer to the user experience. The PS2 controller theme enhances interactivity, addressing user feedback about navigation difficulties and impersonal experiences. This design approach aims to make 4A+ an intuitive, visually memorable, and distinctly advantageous platform compared to in-person visits.

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Empower Gaming
Brand Identity / UI & UX
Empower Gaming explored how each gender experiences online gaming differently, allowing users to immerse themselves in a live, video-game-like simulation that mirrored these diverse interactions. Afterward, participants engaged with an interactive questionnaire to reflect on their experiences, fostering deeper awareness and understanding.






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The Skate Culture
Photography
The Skate Culture Collection captures high fashion and skate culture fusion in a visually compelling editorial. Through a blend of designer and skate-inspired attire, this series showcases the raw, rebellious energy of the skatepark juxtaposed with luxury aesthetics. Each shot reflects the dynamic intersection of style and environment, presenting skate culture as an influential force in redefining contemporary fashion.


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